Microsoft Game Studios today announced “13 Days of Gears,” a special promotion that kicks off Feb. 1 in the U.S. where players can win fantastic prize packages every day for 13 straight days. Dozens of winners will be selected at random over the 13 day period to win “Gears of War” themed prize packages collectively worth over $25,000.

Registration for “13 Days of Gears” is now open and runs through Jan. 31 at www.xbox.com/wbgow and on Xbox LIVE. Players can register for the promotion through either method as well as access a variety of “Gears of War 2” content. Then from Feb. 1-13, all players need to do to be eligible for the day’s prizes is to play a match of the predetermined “Gears of War 2” multiplayer mode for that day. Thirteen Grand Prize packages will be awarded (one each day), consisting of:

• A Samsung 40” 1080p LCD HDTV
• An Xbox 360 Limited Edition Red Wireless Controller
• A Marcus Fenix bronze statue from Mindzeye Studios
• A life-size Locust drone maquette from TriForce Sales
• The “Gears of War 2” video game soundtrack from Sumthing Else
• The Gears of War Aspho Fields novel from Random House imprint, Del Rey
• Codes to download the golden Hammerburst and Lancer
• A “Gears of War 2” poster signed by members of the development team

In addition, five daily First Prizes will be awarded, which will include the soundtrack, novel, in-game golden weapons and a signed poster.

The “13 Days of Gears” sweepstakes schedule is below:

Date Multiplayer Game Mode

For a full list of sweepstakes rules and to register, visit www.xbox.com/wbgow.